Growth Proposal

Zero Lead Loss System for Quinn Exteriors

Prepared for Nate & Hillary Buisman

March 24th, 2026

What I'm Seeing

Based on our conversation, here's the picture:

• ~3,000 past contacts sitting in QuickBooks — customers and estimates from seven years of business. Nobody's talking to them.
• Quotes going out with zero follow-up — you email it and hope. No phone call, no text, no "did you get it?" The deals you're losing aren't going to better roofers. They're going to faster ones.
• Speed to lead is 24-48 hours — your competitors (Bay Roofing on the big end, two-man crews on the small end) are getting there same-day or writing numbers on the spot. With your office manager on mat leave, this gap has widened.
• Facebook ads running with no destination — the $5/day follower campaign has no landing page, no pixel, no form. That's money with no way to measure what it's doing.
• Website is 21 pages with spam backlinks — low domain authority, no FAQ content, no location pages, zero presence in AI overviews. In a world where people are searching on ChatGPT and Google AI, you're invisible.
• Starting the season 3 weeks short — you normally want 5-6 weeks booked. You've got 2-3. The pipeline needs filling now, not in June.

The Revenue Math

You told me your average job is about $10,000. Let's do some simple math on what's sitting in your QuickBooks right now:

That's conservative. We typically see 3-5% response rates on database reactivation campaigns. And those are warm contacts — people who already know you, already got a quote, already trust your name.

Now add the ones who got a roof from you five years ago and now need eavestroughs cleaned, siding replaced, or soffit and fascia work. Hillary nailed it: "They got a roof done, now they're looking for siding." You've just never gone back and asked.

START IMMEDIATELY — 2-3 WEEK CAMPAIGN

This is where we start. No long-term commitment. No big build. Just take your existing contacts, wake them up, and put money on the table.

Here's What Happens

1. Export your QuickBooks contacts — we pull your customer and estimate database. Names, phone numbers, emails. We clean and organize it.
2. Import into our CRM (GoHighLevel) — your contacts go into a proper sales and marketing platform. You'll have a login and can see everything in real time.
3. Launch targeted SMS + email campaigns — we send a series of personalized messages to your past contacts. Not spam. Not generic blasts. Conversational, personal messages that sound like they came from Nate.
4. Segment by service type — roofing customers get roofing-adjacent offers (eavestrough cleaning, soffit/fascia inspections, maintenance checks). Siding estimate contacts who never closed get a "still thinking about it?" nudge. Estimate-only contacts get a fresh "spring is here" offer.
5. You handle the conversations — when they reply (and they will), the CRM notifies you instantly. You respond, book the estimate, close the deal. We handle the system; you handle the relationship.

Campaign Message Examples

For past roofing customers:

For unsold estimates:

These go out in waves. We monitor responses, adjust messaging, and keep feeding you warm conversations.

Item		Investment
Database Reactivation Campaign QuickBooks export + data cleaning, CRM setup, SMS + email campaign build, 3-wave message sequence, real-time response dashboard, 2-3 week campaign management	One-Time	$997 + HST

AFTER PHASE 1 RESULTS — ONGOING MONTHLY

Once you've seen what the CRM can do with your old contacts, we wire it into every new lead coming in the door. This is the automated sales process that makes you faster than Bay Roofing and more professional than the two-man crews — without adding a single person.

Remember what I said at our meeting: speed to lead wins everything. Right now, a homeowner calls you, maybe gets a voicemail, and waits 24 hours. By then, they've already called two other companies. Here's what happens instead:

The Instant Response Sequence

What fires the moment a new lead comes in (call, form, email, Facebook message):

• Minute 0 — Instant SMS — "Hey [First Name], this is Nate from Quinn Exteriors. Got your message — we'll have someone out to you shortly. In the meantime, anything specific I should know about the job?" Immediate. Personal. Keeps them from calling the next guy.
• Minute 0 — Instant Email — A clean, professional email confirming you received their request. Includes your logo, a link to your Google reviews, and your financing option. First impression: "These guys have their act together."
• Hour 2 — Ringless Voicemail Drop (RVD) — Nate's voice lands in their voicemail without their phone ever ringing: "Hey, it's Nate from Quinn Exteriors. Just wanted to confirm we got your request and we're on it. Looking forward to taking a look. Talk soon." Now they've heard your voice. Three touches in two hours. They haven't heard back from anyone else yet.

The "Know Me, Like Me, Trust Me" Nurture Sequence

What fires over the next 5 days while you're scheduling and completing the estimate:

• Day 1 — "Why Quinn Exteriors" — Email with your best Google reviews, crew photos, and a short video if you've got one. Real people, real work, real words from real customers. This is the email that makes you look bigger and more established than you appear.
• Day 2 — "Did You Know We Offer Financing?" — Email + SMS highlighting that a new roof can be as low as $250/month. Removes the #1 objection before they even raise it. Links to your financing application.
• Day 3 — Estimate Appointment Reminder — SMS reminder with date, time, and who's coming. Professional. No-show rate drops. They know you're organized.
• Day 4 — "What to Expect" Email — Quick overview of your process: we measure, we send a detailed quote within 24-48 hours, we walk you through options. Sets expectations. Reduces anxiety. Builds trust.
• Day 5 — Social Proof SMS — A simple text: "Quick story — we just wrapped up a roof on [Street/Area]. Homeowner said [short review quote]. Can't wait to take a look at yours." Real. Conversational. Not salesy.

By the time your estimator walks through their front door, this homeowner has been touched eight times. They already trust you. They already know about financing. They've seen your reviews. They know your crew is professional. The estimate isn't the beginning of the relationship — it's the middle of it.

The Quote Follow-Up Sequence

What fires after you send a quote (the part you're currently not doing at all):

• Day 0 (Quote Sent) — SMS Confirmation — "Hey [First Name], just sent your quote over by email. Take a look when you get a chance and fire any questions my way. — Nate"
• Day 2 — Follow-Up Call Reminder — The CRM pings Nate or your estimator: "Call [Name] — quote sent 2 days ago, no response." This is the human touch. Pick up the phone. "Any questions on the quote?"
• Day 4 — Financing Reminder Email — "Just a reminder — we offer flexible financing that makes this easy to budget. Most homeowners are surprised how affordable the monthly payments are." Handles the price objection without discounting.
• Day 7 — Gentle Nudge SMS — "Hey [First Name], just checking in. We'd love to get you on the spring schedule before it fills up. Still interested? — Nate"
• Day 14 — Last Touch — "Hi [First Name], I know life gets busy. If timing isn't right, no worries at all — we'll be here when you're ready. Just reply anytime and we'll pick up where we left off. — Nate"

Also Included in Phase 2

• Missed call text-back — if a call goes unanswered, the system immediately texts: "Hey, this is Quinn Exteriors. Sorry we missed your call — how can we help?" Keeps them engaged instead of calling Bay Roofing.
• Review request automation — after every completed job, a 3-touch review request sequence goes out. You're at 73 reviews with a single ask at ~10%. We'll get you to 25-30% capture rate with three well-timed nudges. That's 100+ reviews by year-end. Map pack dominance.
• Pipeline dashboard — every lead, every quote, every job — visible in one place. No more digging through QuickBooks and email threads. You and Hillary can see exactly where every opportunity stands, in real time, from your phone.
• Training for your team — Nate, Hillary, and your office manager (when she's back from mat leave) get trained on the system. Simple. Mobile-friendly. We set it up so it works even if you're on the roof.

Item		Investment
CRM + Automation Setup GoHighLevel CRM configuration, lead response workflows, quote follow-up sequences, review automation, missed call text-back, pipeline setup, training for Nate + Hillary + office manager	One-Time	$1,997 + HST
Monthly Management + CRM License GoHighLevel platform, ongoing workflow optimization, campaign management, monthly strategy call, SMS/email sending costs included up to standard usage	Monthly	$497/mo + HST

Included: Voice AI Agent

An AI-powered phone agent that answers calls 24/7 when you can't. It knows your services, your pricing ranges, your service area, and your calendar. It books estimates directly, handles basic questions, and transfers urgent calls to Nate. This is the thing that lets you stay on the tools without losing calls — especially with your office manager on mat leave.

WHEN PHASE 2 IS RUNNING — THE LONG GAME

Your current site is 21 pages. Your competitors have hundreds. Bay Roofing has been established for 36 years with the brand equity to match. But a smart website strategy can close that gap faster than you think.

What You Get

• Complete website rebuild — professional design with your real photos, drone footage, and video content. Your face, your crew, your story. Not stock photos. People want to know who's getting on their roof.
• Service pages that rank — dedicated pages for shingle roofing, steel roofing, siding, soffit & fascia, eavestroughs, chimney work, winter roofing. Each one optimized for local search and AI overviews.
• Location pages for every community — you serve an hour radius around North Bay. That's dozens of communities — Callander, Powassan, Sturgeon Falls, Mattawa, Kirkland Lake, West Nipissing, and more. Each one gets its own page so you show up when someone in those towns searches for a roofer.
• FAQ engine — hundreds of individual FAQ pages that answer the questions real homeowners are asking. "How much does a roof cost in North Bay?" "Can you roof in winter?" "How many layers of shingles can you have?" Each one is a door that Google and AI can walk through to find you.
• Nate's story — roofing since eighteen with your uncle in Muskoka. Started Quinn Exteriors in 2019 with three guys. Built it to 24 people. Fought through the hardest years. That's a story that builds trust. It goes on the site.
• Conversion tools built in — quote request forms, click-to-call, AI chat widget, financing calculator. Every visitor has a clear path to becoming a lead.
• Content drip strategy — we don't launch all pages at once. We drip 5-10 new FAQ pages per day over weeks. Google sees constant fresh content and keeps coming back. Your sitemap grows. Your authority builds.
• Citation building — we clean up your spam backlinks and build real citations: Chamber of Commerce, BBB, IKO directory, Facebook, Foursquare, and 40+ tier-one directories. Google sees legitimate businesses linking to you instead of spam.

Item		Investment
Smart Website Build Custom design, service pages, location pages, FAQ engine (200+ pages), About/Story page, conversion tools, citation building, content drip deployment, schema markup, AI optimization	One-Time	$4,997 + HST
Website Hosting & Maintenance Fast hosting, SSL certificate, domain renewal, security updates, backups, minor content updates	Annual	$500/yr + HST

Investment Summary

Here's the full picture, laid out by phase. You're only committing to Phase 1 today. Everything else happens after you've seen results.

Phase	When	Investment
Phase 1: Database Reactivation QuickBooks export, CRM import, 3-wave SMS + email campaign	Now	$997 + HST
Phase 2: Sales Process + CRM Setup Full automation build, lead response, quote follow-up, review system, Voice AI included	After Phase 1	$1,997 + HST setup $497/mo + HST
Phase 3: Smart Website + SEO Engine 200+ page website, location pages, FAQ engine, citations	When Phase 2 is running	$4,997 + HST $500/yr + HST hosting

Why Work With Me

Since launching PM Consulting Inc. in April 2025, I've built over 100 websites and marketing systems for contractors and home service businesses. Here are a few you can look at:

I've got 35 Google reviews — all since last April. Call any one of them and ask if it moved the needle.

I'm not an agency with layers of account managers and project coordinators. I'm the guy you met today. I do the work. I answer my phone. And I know contractors because I've spent the last year doing nothing but helping them grow.